Raymond Made-to-Measure

Sector: Personal Services (Tailoring & Boutique Business Plan &)  |  HQ: India  |  Founded: Not separately disclosed  |  Employees: Not separately disclosed

Listed as: Privately held  | 

Company overview

Raymond Made-to-Measure operates in the personal services segment of the Indian market, with a presence noted in the tailoring & boutique business plan & category. The company is among the recognised participants in this segment alongside other Indian and multinational players. Operations follow the standard Companies Act 2013 disclosure framework where Raymond Made-to-Measure is incorporated as a private or public limited company under Indian law, with statutory audit, GST registration under the CGST Act 2017, and applicable sectoral compliance under FSSAI, BIS, MoEF, or sectoral regulators as relevant to the activity. The competitive set in tailoring & boutique business plan & includes pan-India brands, regional players, and multinational subsidiaries operating in India through wholly-owned or joint-venture structures.

Recent developments

2013-2025

Raymond Made-to-Measure continues expanding its retail footprint across India, with notable developments including the unveiling of a flagship store in Bengaluru in March 2025 [1], alongside the launch of its largest 'The Raymond Shop' to date in Kochi in January 2024 [2]. The brand also expanded presence through Bengaluru's Mall of Asia in late 2023 [10], signalling sustained investment in physical retail locations. Raymond Lifestyle has articulated growth targets focused on India's retail and wedding markets [6], with the made-to-measure offering positioned to address the specific fit requirements of Indian consumers rather than standard readymade sizing [7].

On brand elevation, Raymond has pursued celebrity partnerships including Aparshakti Khurana and Aakriti Ahuja [4], and secured visibility at the ELLE Style Awards 2025 [5], reinforcing premium positioning. The brand was recognised among India's top 12 tailoring houses in a May 2025 feature [3], indicating industry acknowledgment of its bespoke capabilities. These developments collectively point to a strategy balancing geographic expansion with brand prestige enhancement in the competitive Indian custom tailoring market.

Sources (8)

1. Raymond Made to Measure unveils flagship store in Bengaluru, elevating bespoke t4ailoring - IFAB MEDIA · IFAB MEDIA · Wed, 12 Mar 2025
2. Raymond launches largest 'The Raymond Shop' to date in Kochi - FashionNetwork India · FashionNetwork India · Mon, 15 Jan 2024
3. 12 Tailoring Houses That Nail the Craft - Man's World India · Man's World India · Mon, 05 May 2025
4. Raymond shop partners with Aparshakti Khurana, Aakriti Ahuja - India Retailing · India Retailing · Tue, 12 Mar 2024
5. The Raymond Shop Presents ELLE Style Awards 2025: Meet Our Prestigious Partners - Elle India · Elle India · Thu, 04 Sep 2025
6. Raymond Lifestyle Targets Growth in India’s Retail and Wedding Markets - Indian Retailer · Indian Retailer · Wed, 04 Sep 2024
7. "Indian bodies are not made for readymade clothing": Mrinmoy Mukherjee, Raymond - afaqs! · afaqs! · Mon, 02 Dec 2013
8. Raymond's Made To Measure Expands Presence With Bengaluru's Mall Of Asia - IFAB MEDIA · IFAB MEDIA · Mon, 04 Dec 2023

Financial performance and recent trajectory

Disclosed revenue (FY25): Not separately disclosed in segment-wise FY 2024-25 reporting.

Competitive position

Raymond Made-to-Measure occupies a position in the tailoring & boutique business plan & category alongside other listed and unlisted Indian players. Competitive intensity in the segment is shaped by raw material cost cycles, distribution depth, branded versus unbranded share, and the regulatory framework governing manufacturing, FSSAI labelling (for food), BIS standards (for engineering goods), or sectoral norms. The principal competitive moats in this category are typically scale, distribution reach, brand trust, and integrated procurement. KAMRIT's project report on tailoring & boutique business plan & benchmarks new entrant economics against the listed peer cost structure including capex per tonne (or per unit of output), working capital intensity, gross margin band, and the EBITDA delta between organised and unorganised participants.

Key risks

Input cost volatility in the tailoring & boutique business plan & value chain Competitive intensity from larger Indian groups and multinational subsidiaries Regulatory tightening under FSSAI, BIS, environmental norms, or labour codes

Outlook

Raymond Made-to-Measure is a participant in the Indian tailoring & boutique business plan & category, which forms part of the broader Personal Services space. The Indian tailoring & boutique business plan & market continues to evolve with rising organised share, premiumisation, distribution expansion, and a regulatory architecture covering the Companies Act 2013, the Income Tax Act 1961, the CGST Act 2017, the Legal Metrology Act 2009, and sectoral statutes including the Food Safety and Standards Act 2006 (for food and beverage subsegments), the Drugs and Cosmetics Act 1940 (for pharmaceutical or healthcare adjacencies), the Environment Protection Act 1986 (for emissions and effluents), and labour codes consolidated under the four 2020 labour codes. In KAMRIT's project report framework for this category, the competitive set typically includes pan-India branded leaders, multinational subsidiaries, mid-sized regional players, and a long tail of MSME participants. The structural attractiveness of the category for new entrants is a function of (a) market growth rate, (b) the share that remains with unorganised or fragmented operators, (c) the cost of regulatory compliance, and (d) the capex intensity of plant and machinery. The KAMRIT bankable DPR for this category structures a new entrant's economics against this competitive landscape. For Raymond Made-to-Measure specifically, public-domain disclosures provide a baseline view of operations, but segment-wise revenue, EBITDA, capacity utilisation, and forward capex plans are not separately broken out in many cases. Where the company is part of a listed group, the SEBI LODR and the Companies Act 2013 governance framework apply, with statutory audit conducted under SA 700 and CARO 2020 reporting. Where the company is unlisted, the Companies Act 2013 framework continues to govern with reduced public disclosure. The risk and opportunity outlook for Raymond Made-to-Measure mirrors the broader tailoring & boutique business plan & category dynamics. Demand-side drivers include rising household consumption, urbanisation, organised retail expansion, and policy support including PLI schemes (where applicable to the segment). Supply-side risks include input cost volatility, regulatory tightening, environmental compliance escalation, and competitive intensity from larger groups or imports. Management quality, balance sheet strength, distribution depth, and the capex execution track record are the differentiators within the peer set. KAMRIT's research desk maintains a baseline reference for Raymond Made-to-Measure as a peer benchmark within the tailoring & boutique business plan & category. For investors, lenders, or new entrant promoters seeking a fuller assessment of Raymond Made-to-Measure, KAMRIT's deep-dive company profile engagement covers financial trajectory, capacity and capex, distribution and customer concentration, regulatory exposure, and the competitive position with named peers.

KAMRIT point of view

Building or competing with Raymond?

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Related KAMRIT project reports

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Disclaimer: This profile is compiled by KAMRIT Financial Services LLP for educational and benchmarking purposes only. It is not investment advice, a recommendation to buy or sell securities, or a solicitation. Stock data is provided by Yahoo Finance and may be delayed by up to 20 minutes. Company financial commentary draws on publicly available filings, exchange disclosures, and KAMRIT industry research. Readers should consult a SEBI-registered investment adviser before making investment decisions. KAMRIT is a financial services and compliance firm, not a SEBI-registered investment adviser.